The activities that we carry out for any PPC Campaign are outlined below. The extent of the activities are dependent on the budget allocated for each project which determined by the competitive nature of the keywords an monthly spend.
Kick off meeting to establish KPI’s and available spend
Access added for Webmaster Tools and Analytics accounts
Full search analysis and keyword research
Keywords sign off based on relevancy, cpc and traffic
Current Landing page analysis and discussion
Formulation of optimal Account Structure
Campaign and Ad Groups built on Keyword themes
Ad copy creation with 2 test as minimum for each adgroup
Landing page suggestions discussed and implemented
Upload to Google Adwords / Bing for final check and sign off
Campaign Budget set for daily & monthly ad spend
Maximum Cost per Click set per adgroup based on research
Tracking Code added for future performance analysis
Landing Page tweaks where required
Campaign live with close initial monitoring
Keyword bid management such as first page bridgers
Further Keyword suggestions based on performance data
Ad Creative optimisation based on CTR and Conversion Rates
Ad Extensions CTR and Conversion Rates analysed
Remarketing discussed and implemented if required
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