Search Marketing Insights

Content

How to Turn Niche or Complex B2B Topics Into Search-Friendly Content

By focusing on intent, layering content for different audiences and exploiting long-tail opportunities, your B2B content can turn niche expertise into SEO gold. When you work in B2B marketing, your...

SEO

How can Multi-Location Franchise Businesses Deliver Local SEO at Scale?

Franchise SEO isn’t just local SEO, it’s a strategic balance of broad brand authority and deep local relevance. For multi-location businesses, the challenge is that you’re not serving one community...

SEO

How Can You Optimise Product Feeds for Google Merchant Centre in 2025?

Great products deserve great visibility, especially in Google Shopping. Here’s how to make sure your feeds stand out in Google Merchant Centre. If you sell online, you already know the...

Marketing

How Is Bing’s Chat-Integrated Search Changing the Way People Discover Brands?

AI isn’t just answering questions – it’s reshaping how people explore products, services, and businesses online. Bing’s chat-integrated search, powered by its partnership with OpenAI, is pushing the boundaries of...

SEO

How Do I Troubleshoot Disapprovals in Google Merchant Centre?

Your product feed is live – but nothing’s showing. What’s gone wrong? And what can you do about it? Google Merchant Centre (GMC) is a powerful ecommerce tool, but it’s...

SEO

Do I Need to Consider Bing for My SEO Strategy (Especially in B2B)?

Everyone optimises for Google. But should you be giving Bing more love too – especially if you’re in B2B? If Bing isn’t currently part of your SEO strategy, you’re not...

SEO

Are You Making Any Of These Classic DIY SEO Mistakes?

And do you know what they could cost? Do-it-yourself SEO might seem like a money-saver – until it starts costing you leads, rankings and revenue… Many businesses try to tackle...

SEO

How Can Working with a Sussex-Based SEO Agency Help My Local Visibility?

When you work with a team that understands your region, your audience, and your goals, everything just clicks. Sometimes the best SEO strategy starts with a cup of coffee… Choosing...

SEO

When it Comes to Optimising for Bing Search, What Works and What’s Different from Google?

Bing isn’t just a Google clone, and understanding its quirks can give your SEO a valuable edge. Here’s what you need to know. If you’re serious about improving visibility on...

SEO

How Can SEO be Used to Preserve Organic Visibility During Complex Brand Mergers and Site Consolidations?

Done right, a strategic SEO migration not only protects your hard-earned rankings – it sets the stage for still stronger organic growth under your new unified brand. Here’s how… Business...

SEO

How Can You Unify SEO Strategies and Bridge Different Cultures Post-Acquisition?

When two businesses come together, your SEO strategy needs to evolve to reflect the values and goals of the new, combined entity. Here’s how to build a post-acquisition SEO strategy...

SEO

After a Merger or Acquisition, What’s the Best Way to Harmonise Stakeholders Around an SEO Strategy?

If your internal teams aren’t aligned around a shared vision and motivated to execute, you’re going to struggle post-merger. Here’s how to get it right… When two businesses become one,...

Marketing

Google vs AI Chatbots: Who’s Winning the Traffic War?

As AI chatbots like ChatGPT, Claude, and Grok explode in popularity, many are wondering if Google’s days at the top are numbered. We unpick the key findings from a major...

SEO

Local SEO Optimisation: The Lowdown

For businesses that rely on local customers, appearing in search results when people look for products or services nearby is essential. Here’s how to enhance your local search presence. Local...

Marketing

Paid Social 101: Reaching Your Target Audience

A beginner’s guide to high-performing social ads – why paid social matters, the best platforms, plus expert tips to get the most from your budget Social media advertising is a...

Web

How To Optimise Your Presence For Mobile-First Indexing

If your website isn’t fully optimised for mobile, you risk losing visibility, traffic – and ultimately revenue. Here’s the how and why of improving your site’s mobile experience… Google’s shift...

SEO

Stay Ahead of the Curve: 10 SEO Trends for 2025/26

From AI-driven search algorithms to evolving user behaviours, the SEO landscape is shifting. Check out the latest best practices and make sure your business isn’t getting left behind… Search engine...

Marketing

Should You Embrace AI in Your Search Marketing Campaigns?

AI is dividing opinion among marketers but its growing influence is undeniable. Should you include it in your SEO efforts – and if so, how? Artificial Intelligence (AI) is revolutionising...

Marketing

What Does a Strong Content Marketing Strategy Look Like in 2025/26?

What are the trends and techniques that are hitting now – and what are the tactics to let go of? Content marketing has evolved significantly over the years, and as...

SEO

Is SEO a Worthwhile Investment for SME Growth?

With such fierce competition, small and medium-sized enterprises (SMEs) are constantly looking for effective, cost-efficient marketing strategies to enhance their visibility and drive growth. For many, SEO is seen as...

Marketing

Link Building vs Digital PR: What’s the Difference?

Google are a smart bunch and certainly know how to make us work hard to get those all-important rankings. With an ever-evolving algorithm and hugely competitive landscape, it’s a battle...

SEO

How to Respond to Ranking Fluctuations

What’s the deal with ranking fluctuations? Should what seems like a scary haywire series of fluxes cause the heart to plummet? In a nutshell, no. In fact, with SERP fluctuations,...

SEO

Why Your Website Needs Long-Form Content

I’d like you to settle down and make yourselves comfortable because this blog post is going to be a bit of a long one. Well, it’d be rude not to...

Web

Is Your Website GDPR Compliant?

The handling of data crops up in the news fairly often. Questions are often raised about website GDPR compliance and how social networks such as Facebook, TikTok, and more process...

Marketing

Chillibyte Celebrates 10th Birthday

Wow, we’ve reached double figures! It’s time to blow out some candles and eat some cake! This year, we celebrated our tenth birthday, a special milestone and one we are...

SEO

Chillibyte Have a Rising Star: UK Search Awards

Whilst we value all our team members as, when recognition goes beyond our clients and colleagues, we know we must be doing something right! Our very own Dora the Explorer...

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